Design Excellence in the
Concept Development Process
7 . 0 Introduction
It is well known that quality outcomes are determined in the early stages of design.
Decisions made during concept development and design development are ultimately the
choices that not only determine the formal and pro g rammatic dimensions of a project but
also such issues as comfort, flexibility, construction challenges, budget, and schedule.
Long-term success, then, is dependent on making the wisest choices during the earliest
stages of design.
It is in this context that the Design Excellence Process includes seve ral concept
d e velopment reviews. The broad objective is to have discussions among professionals
that focus on design not only as it impacts issues of form and detail but also as it effects
on-time/on-budget delivery. These conversations can address general design strategies
and urban context to more specific topics such as materials and building systems.
The chart offers an ove rview of the steps and options in this phase of Design Excellence.
A more detailed explanation follow s .