Strategies for Selecting
the Lead Designer and the Design Excellence A/E Team
the project and the project issues. They should expect clear, thoughtful phrases that
demonstrate the ability of the designer to communicate ideas.
Lead Designer's Po rtfolio (25%)
The portfolio should be thoughtfully arranged and composed of materials that demon
s t rate a basic understanding of the design issues to be addressed in the GSA project.
The exhibits should portray creative and appropriate responses to client criteria and
needs, demonstrate design leadership, and clearly exemplify design excellence.
Lead Designer's Profile (15%)
There is no ideal resum. Look for a breadth and depth of education and work experience
as well as increasing responsibility for delivering the complexity and magnitude of the
p roject GSA has in mind.
The final element in Stage I is to rank the competing lead designers and their design
firms based on their portfolio submissions. The A/E Evaluation Board will then select the
top three to six qualified lead designers and associated design firms to participate in
Stage II team interviews. Letters are sent to the shortlisted firms and to those not selected.
(Samples of these letters are included in the Re s o u rces and Sample Documents section
of this chapter.) The shortlisted firms must also be announced in FedBizOpps. (A sample
of this announcement is included in the Re s o u rces and Sample Documents section of this